After you have met someone at a networking event – now what? Your follow up process is key. Here are the steps I recommend.
- Send a thank you card. Thank the person for the time they spent with you. Include your business card.
- Put a reminder for you to call in one week to set up a coffee appointment.
- At the appointment, get to know their business better. Why did they start? What problems are they having? (You may not be able to help them, but you may be able to connect them to someone who can (opportunity to give a referral)) Don’t push your product. Just listen and taken notes. They’ll ask about your business so just be patient.
- Send another thank you note for their time.
- Review your notes and look for opportunities to help them. If you can’t help them that is okay. Ask permission to include them in your newsletter or some other form of contact.
- If you can help them, call and set up another coffee appointment. Show how you can help them.

