Ovaleye posted a review of the book The Referral Engine. I’m going to have t
o check it out. I’ve put a link back to their blog below. Here is an excerpt…
The Referral Engine
By John Jantsch
It goes without saying that referrals are one of the best and least expensive ways of obtaining customers. In this book the author, John Jantsch, provides great detail regarding identifying, attracting and maintaining referral sources. While the book is full of great information earning it a good rating, I like to also rate the books I read on how much buzz they create around the Ovaleye office. The relatively low buzz factor this time held the rating to a 4.
The final chapter of the book provided a good summary of what was learned in the previous chapters. Summarizing the summary even further it went about like this.
Click here for full review